I recently read a book “Before you quit your job” and found it very interesting. I would like to share one important takeaway from that book - The attributes that an entrepreneur/his team must possess for building a successful business.
For building a successful business model, the leader/his team must possess four key attributes personified. (Even if the leader doesn’t possess, he must chose his team in such a way that he has right representation of the attributes below)
Creative Thinking
Technical Thinking
Analytical Thinking
People Thinking
To find a person who excels in all these fields is quite a challenge. A person who is more on the Creative side will break the rules and come up with innovations. A person with highly “Technical Thinking” will always like to have associations/dialogues around the subject of his/her interest. An Analytical thinker will evaluate every situation analytically. Finally, a people thinker possesses the key attribute for being a leader - Public relations.
Imagine a person with a high rating on “Creative” and “Technical” and with a poor rating on “People Thinking”. The output what you get is an “Eccentric” fellow.
I often wondered whether Illayaraja got the kind of recognition for what he has achieved. Technically, this man has left very little to venture and experiment. I hate to get into comparison. But, the bitter truth is that he still has not got the kind of recognition that some modern composers have got. What is missing in him?
I can come up with only one logical answer – He fits into the quadrant that is high in “Technical Thinking” and “Creative Thinking” with very less “People Thinking”. I can only think of other greats like “Bharathiyaar”, “Ramanujam” etc. who were genius, but eccentric. They never got the recognition for what they were when they lived.
On the other hand, I put A.R.Rahman into a quadrant rich in “Creative Thinking” and “People Thinking”.
This is evident in black and white when you look at the marketing of “Vande Maatharam” vs “Thirvaasakam in Symphony”. Compare Rahman and Bharat Bala’s effort in marketing Vande Maataram vs how Thiruvaasakam in Symphony album was launched in presence of Vaiko and Peter Alphonse!
I feel miserable to say this. Raaja is capable of wearing multiple hats – lyricist, singer, arranger, and composer – but fails miserably in public relations and managing marketing. And his team doesn’t seem to possess the trait either!